Nestlé

Packaging and branding concepts for Nestlé confectionery ranges.

Working with Anthem Worldwide, a completely ownable solution was devised incorporating unique character illustrations and brand naming for this range of Easter chocolate products.

In case of the Kit-Kat Hallowe’en edition, an emphasis was placed on appetite appeal, with illustrations that accentuate the indulgence of the product.

‘Scary Biscuits’ which is a combination of two established cosumer brands (‘Smarties’ and ‘Rowntrees’), places an emphasis on fun and activity for a memorable on-shelf appearance.